| DESCRIPTION |
Cadence Group is looking for a Market Researcher for one of its clients in Raleigh, NC. The Market Research Manager will report to the Vice President of Marketing. This person will design and conduct primary market research projects that pertain to our client's practice areas to identify unmet needs in existing market segments, identify potential new market segments, test ideas for new service offerings, develop and test new marketing messages.
The ideal candidate must have at least three years of experience managing and/or conducting market research related to healthcare and pharmaceuticals, be able to develop interview guides and professionally conduct primary market research interviews, be familiar with technologies for conducting online surveys, have excellent writing skills and familiarity with the pharmaceutical industry, have a Bachelor's Degree in business, marketing or related field, have an ALA-accredited master's degree in library and/or information science (or its equivalent).
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