Sometimes traditional marketing techniques don’t work for libraries. For instance, when you are trying to increase library usage and traffic, you may need to do more than simply tell your audience what’s in it for them.
Rather than simply listing your services in a newsletter, teaching a class, or making a presentation, you may need to show clients how timely information can be useful to their immediate business concerns. Proactively providing current awareness information that is integral to daily work life can be just the hook you need.
Read how a law librarian increased library usage by distributing current awareness information that was integral to daily work life.
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